Rates
| Issue # |
#168 |
#169 |
#170 |
#171 |
#172 |
#173 |
#174 |
| On Sale |
Feb. 12, 2013 |
April 2 |
May 14 |
July 2 |
Aug. 13 |
Oct. 1 |
Nov. 19 |
| Materials Due |
Dec. 12, 2012 |
Feb. 14, 2013 |
March 28 |
May 9 |
June 27 |
Aug. 15 |
Oct. 3 |
| Premium Positions |
| Frequency discounts |
1X |
3X |
7X |
13X |
| Page One Spread |
$6,250 |
$5,625 |
$5,000 |
$4,375 |
| Back Cover |
$5,800 |
$3,960 |
$3,520 |
$3,080 |
| Inside Back Cover |
$4,000 |
$3,600 |
$3,200 |
$2,800 |
| Spread |
$5,800 |
$5,220 |
$4,640 |
$4,060 |
| Junior Spread |
$3,800 |
$3,420 |
$3,040 |
$2,660 |
| Edit Openers |
$3,800 |
$3,420 |
$3,040 |
$2,660 |
| Standard positions |
| Full Page |
$3,500 |
$3,150 |
$2,800 |
$2,450 |
| Two Thirds Page |
$2,750 |
$2,475 |
$2,200 |
$1,925 |
| Half Page |
$1,975 |
$1,778 |
$1,580 |
$1,383 |
| Third Page |
$1,625 |
$1,463 |
$1,300 |
$1,138 |
| Quarter |
$1,370 |
$1,233 |
$1,096 |
$959 |
| Marketplace |
| One Sixth Page |
$475 |
| One Twelfth Page |
$250 |
| Online advertising |
| Monthly Impressions |
100 percent |
50 percent |
25 percent |
| 728×90 banner |
$1,000 |
$600 |
$350 |
| 300×250 sidecar |
$800 |
$480 |
$280 |
| 300×100 sidecar |
$500 |
$300 |
$175 |
Weekly email newsletter: $200 per issue. File size: 600×75 (same as banner ad). Each email sent to nearly 5,000 subscribers.
Ad sizes and specs
| Ad Size |
Width x Height (inches) |
| *Spread |
16.25 x 11, trims to 16 x 10.75 |
| *Full page bleed |
8.25 x 11, trims to 8 x 10.75 |
| *Junior spread |
16x.25 x 5.5, trims to 16 x 5.25 |
| Half page island |
4.625 x 7.375 |
| Half page, horizontal or vertical |
8.25 x 5.5, trims to 8 x 5.25 (h) and 4.25 x 11 trims to 4 x 10.75 (v) |
| Third page horizontal |
7 x 3.25 |
| Third page square |
4.625 x 4.875 |
| Third page vertical |
2.25 x 10 |
| Quarter page horizontal |
4.625 x 3.5 |
| Sixth page vertical |
2.25 x 4.875 |
| Sixth page horizontal |
4.625 x 2.375 |
| Eighth page |
2.25 x 3.375 |
| Twelfth page |
2.25 x 2.375 |
*Ad sizes include bleed. Please make sure all important information is 0.5in from the
trim line.
Acceptable File Types
- PDF (preferred!) Please make your PDF press-optimized.
- TIFF (300dpi or greater)
- EPS (embed all fonts and images)
File Names
- “Company Name, Magazine and issue#”
- For example: Brand_DirtRag_166.pdf
- Please convert all Spot Colors to CMYK.
Proofs
- Advertisers must provide a proof for us to verify ad content. While a low rez JPEG proof is acceptable, a SWOP proof is ideal.
File Transfer
- Email: files under 10MB to or We recommend using a program like Stuff-It for multi-part attachments to preserve file integrity.
- CD or DVD: Please label the disk with your company name, magazine title (Dirt Rag or Bicycle Times) and issue#.
- FTP: For FTP settings, please contact Matt at or Stephen at .
Important Notes
- Allow .125″ bleed when appropriate
- Keep live matter .25″ from edges-IFC all live matter needs to be .5″ from edge
- Perfect bound, no gutter allowance
- Design is $50/hr (1 hr. minimum)
- The numbers on this page are subject to change. Talk to your ad sales representative for updates..
Order now
Click here to place an order and submit a payment via PayPal. Discounts may be available with high-frequency advertising.
