Dirt Rag 2013 Editorial Calendar

Issue 168 – Feb./March

  • Editorial theme: Literature contest winner, enduro racing
  • Product testing theme: Ti bike round-up
  • On sale: Feb. 12
  • Number of copies distributed: 36,300
  • Events at which magazines were distributed: NAHBS, Ray’s Women’s Weekend, Monster Cross VA, Seattle Bike Expo, 12 Hours of Santos Endurance Mountain Bike Race, UMass Lowell Bike Expo

Issue 169 – April/May

  • Editorial theme: Spring forward: gearing up for long rides
  • Product testing theme: 650b group test
  • On sale: April 2
  • Number of copies distributed: 33,000 (estimated)
  • Events at which magazines were distributed: Leesburg Bakers Dozen, Sea Otter, Pittsburgh Women’s Bike Festival

Issue 170 – May/June

  • Editorial theme: Bike parks, gravity riding
  • Product testing theme: hydration packs
  • On sale: May 14
  • Number of copies distributed: 35,000 (estimated)
  • Events at which magazines will be distributed: Dirt Fest, Almanzo 100, Sub 9 Schooner Shakedown, Mayhem Enduro, Glen Challenge, TSEpic, Dirty Kanza, Midwest Women’s Mountain Bike Clinic, Granogue Race

Issue 171 – July/Aug.

  • Editorial theme: The best urban singletrack
  • Product testing theme: Carbon wheel group test
  • On sale: July 2
  • Events at which magazines will be distributed: Racoon Rally, 6 Hours of Power, SSUSA, Sub‐9 Super D, Dixie Trix, NembaFest – Kingdom Trails, CAMBA Festival, Mountain Bike Oregon

Issue 172 – Aug./Sept.

  • Editorial theme: Suspension technology explained
  • Product testing theme: Long travel trail, all-mountain bikes
  • On sale: Aug. 13

Issue 173 – Oct./Nov.

  • Editorial theme: Hut-2-hut mountain biking
  • Product testing theme: Fast and light XC bikes
  • On sale: Oct. 1
  • Events at which magazines will be distributed: Marin County Bicycle Coalition Dirt Fondo

Issue 174 – Nov./Dec./Jan.

  • Editorial theme: Winter escape: exotic rides
  • Product testing theme: Staff pics – best of 2013
  • On sale: Nov. 19

Our testing themes will cover some, but not all, of the reviews in a given issue—we’ll strive to keep a wide variety of product reviews in each issue to keep our audience interested. A portion of our editorial will reflect our testing themes, but again, variety is the spice of life.