Circulation
- Rate Base: 30,000
- Subscriptions: 13,500
- Newsstand: 13,700
- Promotional/Events: 2,800
- Pass along rate: 1.9
- Top retailers: Barnes & Nobles, Books-a-Million, and Chapters/Indigo Bookseller
Demographics
Updated from our 2012 Reader Survey
Age
- 18-25: 6.4%
- 26-35: 16.6%
- 36-45: 20.4%
- 46-55: 29.3%
- 56-65: 18.8%
- 65 or over: 8.5%
Gender
- Male: 86.2%
- Female: 13.8%
Income
- 53.1% have an annual income of more than $60,000
Education
- 93% attended college
- 71% have a college degree
- 31% have a post graduate degree or higher
Cycling Activities
- Commuting to and from work or school: 60.4%
- Recreational road riding: 79.4%
- Club rides, group rides, charity rides: 43.3%
- Riding for utility (grocery-getting, kid transport, etc.): 55.9%
- Touring: 40.5%
- Rails to trails or bike paths : 64.4%
- Mountain biking: 38.1%
Experience
- 94% rate themselves as Intermediate riders or above.
Commitment
- 68% ride at least three times per week.
- 41% are a member of a local or national cycling advocacy group.
Other activities
- 68% enjoy hiking and backpacking
- 58% enjoy camping
- 35% enjoy photography
Buying habits
- 98% read the advertisements in Bicycle Times.
- 71% made a purchase because of advertising in Bicycle Times.
- 78% use Bicycle Times for purchase decisions.
- 84% are considering a cycling related trip this year.
- 71% will spend more than $500 on cycling this year.
- 68% own four or more bikes.
- 52% plan on buying a new bike in the next year.
Where they spend
- Local bike shop: 94.9%
- National retailer: 37.5%
- Online retailer: 58.8%
- Print mail order catalog: 11.6%
- Craigslist: 27%
- eBay: 22.1%
Where they live
- 29% West
- 26% Midwest
- 23% South
- 19% Northeast